Introducing <<The Apotheosis>>.
It's a personal reflection on climate change and what's needs to be done to address it, which is basically to replace our current addiction to material consumerism with a more enriching non material form of consumption - more art and music, time with friends, appreciation of the natural world, etc.
When I reflect upon the frugal make-do-and-mend lifestyle of my grandparents who lived quietly, peacefully and selflessly; and contrast that with our current me² material-centric culture, I am struck by the central paradox that defines our era: never in the history of humanity have we wanted for so little but "needed" so much. Given our untold levels of wealth we should be happier than ever before; yet we are not. Meanwhile our material neediness is exerting a terrible toll on our planet. I therefore argue that we should use the climate change emergency not only as a call to action for humanity and zero sum game - sacrifices today to ensure our future - but rather as a positive catalyst to beget a spiritually richer, more meaningful and happier way of living that is beyond materialism.
Illustrated and designed by Carla Vadan, who designed the original Devil in the Grape wine list, the result is the serious subject of climate change as you've never seen it in an approach that combines original philosophical insight, dark humour in an eccentric format perhaps best described as a madman's notebook.
It's a personal reflection on climate change and what's needs to be done to address it, which is basically to replace our current addiction to material consumerism with a more enriching non material form of consumption - more art and music, time with friends, appreciation of the natural world, etc.
When I reflect upon the frugal make-do-and-mend lifestyle of my grandparents who lived quietly, peacefully and selflessly; and contrast that with our current me² material-centric culture, I am struck by the central paradox that defines our era: never in the history of humanity have we wanted for so little but "needed" so much. Given our untold levels of wealth we should be happier than ever before; yet we are not. Meanwhile our material neediness is exerting a terrible toll on our planet. I therefore argue that we should use the climate change emergency not only as a call to action for humanity and zero sum game - sacrifices today to ensure our future - but rather as a positive catalyst to beget a spiritually richer, more meaningful and happier way of living that is beyond materialism.
Illustrated and designed by Carla Vadan, who designed the original Devil in the Grape wine list, the result is the serious subject of climate change as you've never seen it in an approach that combines original philosophical insight, dark humour in an eccentric format perhaps best described as a madman's notebook.
